Radio’s Role in Media in 2018

The Latest Stats and Info on the Effectiveness of the Radio Medium

This resource may be used to dispel many myths and misconceptions about the “irrelevancy,” of radio while your apostolate seeks to cultivate support for efforts to build, grow, and maintain this important ministry.  Some surprising facts include:

• AM/FM broadcast radio is still the center of the audio media universe
• What we hear on the radio is still more, “credible” than what we see online
• 18-34 year olds DO LISTEN to AM/FM radio!

Many thanks to David Chapman, Senior Vice President, Nielsen Audio, for providing this resource to our members!